By Dr. Ken Broda-Bahm:
When you write, it's always interesting to see what people like and what they read. For book authors, there are reviewers and, of course, sales. For bloggers, there is Google Analytics. The tool, actually available for any website, allows you to take a detailed -- for me, too detailed -- look at who is reading what posts, for how long, and arriving from what source. That dashboard tells me that our top post of all time (oddly, this one) has been read more then 33,000 times, with readers spending an average of seven and a half minutes with the post each time. You can get transfixed in that kind of data, so for this blog, I permit myself a careful look only once every one hundred posts. Now that we've reached the fourth notch on the centennial list, this post reviews the top 10 of the last 100, in order based on readership. In addition to being a chance to catch up on posts you might have missed, it is also an interesting opportunity to assess you, dear reader, and what you like.
Like my previous centennial lists, this one defies easy categorization. Other than two posts on The Reptile (#4 and #7 -- seems like a groundswell of defense interest here), the other posts are all over the map. There are posts on narrative (#2), psychology and bias (#3), themes (#5), marketing (#8), visual presentation (#9), argumentation (#10), and even a product review for a witness prep tool (#1). The list I created of my own favorite litigation blogs (#6) also made the cut, and I love that idea of sharing my own top ten with the work of others I respect. One common feature of just about all of these posts is that they are tapping into other conversations. The benefit of that, of course, isn't found in driving traffic, but in just fostering and participating in some good discussions on legal communication and persuasion. Here is the latest top ten: