By: Dr. Ken Broda-Bahm, Dr. Kevin Boully, Dr. Karen Lisko, & Dr. Shelley Spiecker -

For all the careful attention and planning that goes into a good opening statement story, and a strong closing argument structure, the rebuttal can end up sounding like an afterthought -- especially when it is an afterthought. Composed on the fly while listening to your opponent's argument, your rebuttal can often be reduced to a simple shopping list of the points you'd like to make, without the glue of clear structure or strategy to hold the message together. While you might think that all a rebuttal needs to do is "clean up" any points that still need more attention, structure remains an important part of the message, especially when we are talking about the last words that your decision makers will hear from you. The problem with the "and another thing..." structure is that it does nothing to help you prepare, it doesn't aid the audience's comprehension, and it doesn't promote persuasion. As Supreme Court Justice Antonin Scalia and Bryan Garner note in their recent book, "the scatter-shot approach is no more effective [in rebuttal] than anywhere else.” Even if your shopping list does give you a clear sequence, if you made that list while your opponent was speaking, then as Lubet's Modern Trial Advocacy points out, you are replicating your opponent's structure, not your own.
This post is a little special, and not just because the photo of the four of us bears a striking resemblence to the cover of Let it Be. We decided to put our heads together for Litigation Postscript's first jointly-authored piece, on the topic of what makes for effective rebuttal. Whenever you get a chance to give a rebuttal, then let it be the best and last word that your decision makers will hear on the point. Ultimately, a good rebuttal comes as a result of having a clear structure in advance, fitting the most important points that need to be refuted to that structure, and adding in a number of strategies designed to keep you on the offensive rather than the defensive. Below, we review a number of critical rebuttal strategies, ending with an example rebuttal creatively developed from the general fact pattern of Liebeck v. McDonald's Restaurants, the infamous "hot coffee" case.